Jordan Axel(0354894)

Week 5-8 Jordan Axel / 0354894 Intercultural Design / BA of Design (HONS) in Creative Media / Taylor's University Task 3 INSTRUCTIONS TASK 3 In this task, we decided to create a visual identity for a DJ event that incorporates traditional instruments and music into modern music genres. For the final project, I was assigned to design the ticket and wristband for the event. I research through various sites, mainly Pinterest. The color palette was provided by me and Marsya led the other aspects of the design for everyone to reference when doing their parts. I try to find the color with a bright, cheerful, classic/traditional, and have a connection with the topic. fig 1.0 Mood board fig...

Week 3-5 Jordan Axel / 0354894 Intercultural Design / BA of Design (HONS) in Creative Media / Taylor's University Task 2 INSTRUCTIONS TASK 2 In this task, we further explored and collected data for our topic. We researched more about the origins and past of some of the core traditional instruments that are required in an ensemble. We also sent out surveys to many people to kind of get an idea what their opinion is. An interview was also conducted with a well known producer named Ashwin about his thoughts. In the end we concluded on how we should proceed with task 3, which was to create a visual identity for a music/DJ event where tradition meets innovation.  The interview: Ideation For the research process, Marsya conducted an interview as part of the field study and reached out the several people with experience in the local music industry who incorporate traditional instruments into their mus...

Week 1 - Week 3 Jordan Axel / 0354894 Design Principles / BA of Design (HONS) in Creative Media / Taylor's University Task 1 INSTRUCTIONS The theme is 'Cultural Sensitivity in Design'. Study a cultural phenomenon, or a particular subculture that is perceived as 'sensitive'. Convey this cultural aspect without altering the actual facts. Produce some preliminary ideas on how to visually express your interpretation in design language. Each idea is to be supported by a short rationale. Task 1 For this task I designed the poster with a design that can be culturally sensitive. We decided to explore the topic of traditional music. This lead us to find out how traditional music and instruments can be incorporated with modern music genres. Some might believe it is insensitive, but we believe with the right approach, we can turn it into something inclusive and preserving. I did the v...

06 .02.2024 - 18.03.2024 / (Week 1 - Week 7) Jordan Axel / 0354894 Design Principles / BA of Design (HONS) in Creative Media / Taylor's University Final Compilation

  07 .03.2024 - 18.03.2024 / (Week 5 - Week 7) Jordan Axel / 0354894 Design Principles / BA of Design (HONS) in Creative Media / Taylor's University Task 3 INSTRUCTIONS \ RECAP Make a design inspired by the one you analyzed from task 2.  REFERENCE fig 1.1 reference fig 1.2 reference fig 1.3 reference fig 1.4 reference SKETCHES fig 2.1 first sketches fig 2.2 digital sketch  Process fig 3.1 transferring file ...