06.02.2024 - 18.03.2024 / (Week 1 - Week 7) Jordan Axel / 0354894 Design Principles / BA of Design (HONS) in Creative Media / Taylor's University Task 1 INSTRUCTIONS LECTURES Introduction: Elements & Principles of Design The goal of visual communication is to successfully use design to communicate important messages to a specific audience. To have the desired effect in this endeavor, designs must be well thought out and executed. A comprehensive understanding of the seven fundamental elements of design is essential: Point: Serving as the simplest element, a point, when repetitively marked, forms lines and generates various 2D and 3D shapes as it traverses space. Line: Lines, whether active, static, or expressive, can convey motion, emotion, and define forms and spaces, offering a foundation for patterns, textures, and light and sh...